European Marine Energy to Test Tidal Power
| VW Golf Twin Drive Plug-In Hybrid Diesel Volkswagen announced the Golf Twin Drive Concept, a step toward a diesel plug-in hybrid. Jalopnik.com reports that the concept car runs in electric-only mode up to 30 miles, using an electric motor that makes 82 hp. In addition, there’s a 2.0 liter 122 hp turbodiesel. The two engines combine for 174 hp. Regenerative braking [.] |
| Hydrogen Fuel Cell Cars Arrive Hydrogen fuel cell-powered cars are now in the hands of consumers, with more on the way. These custom-made cars from Chevrolet, Honda and BMW are paving the way for production models of the future. |
| European Marine Energy to Test Tidal Power The European Marine Energy Centre (EMEC) site is going to be the place where marine energy farm Aquamarine Power is going to become the first Scottish company to test both wave and tidal technologies. Aquamarine Power has reached an agreement with EMEC to place its tidal stream power device known as Neptune at the [.] |
| Carbon footprint standard for all products drawn up by Government. The world’s first standard to measure the carbon footprint of every product in our shops will be launched tomorrow by the Government in an effort to end the continuing confusion over “eco-labels”. |
| Britain’s Charles says climate the real crisis. Britain’s Prince Charles urged the world Tuesday to fight climate change, saying that while the global credit crunch may be temporary, the effects of the “climate crunch” were irreversible. |
| Thermo-chemical Conversion Technologies for Woody Biomass Utilization There are many ways to generate electricity from biomass using thermo-chemical pathway. These include directly-fired or conventional steam approach, co-firing, pyrolysis and gasification. |
| Press Release: Leading Global Environmental Group Launches New Non-Profit Technology with The Network Companies
FOR IMMEDIATE RELEASE
Tuesday, October 7, 2008
The Network Contact: Mike Jaconi (202) 552-5835
Environmental Defense Fund Contact: Sean Crowley (202) 572-3331
The Network Companies LLC is announcing the launch of the new Environmental Defense Fund Fundraising Toolbar and Facebook Application. These applications, developed by The Network Companies and FreeCause, Inc., will serve as fundraising and engagement tools for Environmental Defense Fund, which was ranked first among environmental groups — and second overall — in the 2007 Financial Times global study of 850 business-nonprofit partnerships. The toolbar, which launched today, may be downloaded from Environmental Defense Fund’s website at: http://www.edf.org/toolbar and the Facebook Application may be visited by going to: http://apps.facebook.com/environmentaldefense.
“We are excited about partnering with an organization like Environmental Defense Fund,” said John Weaver, Senior Partner at The Network. “Now its members will have an opportunity to support the organization in a revolutionary new way. The technology we have introduced will convert supporters’ day-to-day activities into a new revenue stream for Environmental Defense Fund and a platform that will raise awareness about climate change.”
"We’re thrilled to offer our donors and members an easy, unobtrusive way to demonstrate their support for Environmental Defense Fund," said David Acup, Senior Director of Interactive Marketing & Membership for Environmental Defense Fund. "This toolbar is a great tool for our supporters to keep track of Environmental Defense Fund’s campaign to stop global warming and to discover how they can reduce their own carbon footprint."
The toolbar raises money every time an Environmental Defense Fund supporter searches the Internet through the Yahoo! powered search feed. Additionally, whenever supporters make a purchase at one of hundreds of participating e-commerce websites, such as Amazon and eBay, a percentage of the sale amount is contributed to the organization.
The toolbar is also a powerful communications tool, providing an always-on connection between the organization and each of its members. The toolbar’s communication features include auto-updatable RSS and news feeds, links to pages on Environmental Defense Fund’s website, all the components offered by the Google and Yahoo! toolbars such as the weather and email checker, and the most powerful feature: the messaging component. The messaging component will give the Environmental Defense Fund the ability to segment messaging based on demographic data, providing a powerful tool for micro-targeting and broadcasting key messages and user-specific calls to action.
Social network applications, like the Environmental Defense Fund’s Fight Global Warming Application, are fast becoming the most efficient way for organizations to identify new constituents and grow their membership bases online. Other current clients include Oxfam America, the Dallas Cowboys, health-related affinity organizations, and numerous political groups.
“The toolbar and social network applications represent a new frontier in cause-based marketing,” Weaver said, “The Network and FreeCause are experts at utilizing these tools to deliver success for our clients.”
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The Network Companies LLC, a multi-service firm offering public affairs and crisis management, political consulting, and affinity, online, and direct marketing is based in Washington, DC. The Network has the exclusive rights to all domestic and international political clients of the FreeCause toolbar software. FreeCause, Inc. is a software and technology development firm based in Boston, MA.
Environmental Defense Fund, a leading national nonprofit organization, represents more than 500,000 members. Since 1967, Environmental Defense Fund has linked science, economics, law and innovative private-sector partnerships to create breakthrough solutions to the most serious environmental problems. For more information, visit www.edf.org.
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| Recycle Your CFLs at ACE Hardware Coloradans can now drop off used compact fluorescent light bulbs (CFLs) and mercury-containing thermostats for free recycling at any Ace Hardware store in the state. The spiral shaped bulbs contain a small amount of mercury and should not be thrown away in the trash. CFLs are also accepted in Denver’s Household Hazardous Waste collection program. |
| Chattanooga: Metropolitan region leaving a larger carbon footprint. For a city that has tried more than once to improve its image as a environmental leader and sustainable city, the residents of metropolitan Chattanooga continue to leave a larger and larger carbon footprint. |